The Profit Engine Series for Personal Training
Our Profit Engine Series for Personal Training is a set of personal training business playbooks for trainers and entrepreneurs who want a predictable income. You may coach clients yourself. You may run the studio and hire staff. Either way, these books show you how to build a business that delivers results and keeps clients long term.
If you train clients, you will use the scripts, assessments, and delivery systems inside each book. You will track progress with simple tools that clients understand. You will also improve retention because clients can see results. If you are an operator or entrepreneur, you will build the business engine. You will shape the offer, set pricing, and install marketing and sales systems that produce steady consults. You will also build retention and referral systems that protect monthly revenue.
This series focuses on the deconditioned market, beginners, overweight, intimidated, and with limited available time. That market is large, loyal, and willing to pay for clear guidance. We built this series from real-world studio experience. These personal training business playbooks have been designed for implementation, not entertainment. Each playbook breaks the work into clear steps and gives you templates, checklists, and frameworks you can adapt fast. The goal is simple: more consults, higher conversions, stronger results, and clients who will stay longer.
…has been instrumental in setting up several successful weight management centers that have enjoyed impressive profitability in a relatively short period of time.
Jim Teatum
President
Nautilus Commercial Division
Download The Playbooks Here:
1 – Discover – The Hidden Goldmine: The Deconditioned Market
In this 1st book, we show you where the real demand is in personal training, and why competing for already-fit clients keeps most trainers underpaid. You will learn how to position yourself for beginners, overweight, intimidated, and with limited available time, then turn that demand into a steady stream of consults, long-term clients, and referrals. This book lays the foundation for the entire series, who to target, what to say, what to sell, and how to build a business around results and retention.
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2 – Learn – Studio Systems Setups, Staff, and Simple Operations
In the 2nd playbook, you will learn how to build the infrastructure that turns demand into a smooth-running personal training business. This book breaks down the essentials of setting up your studio systems, defining roles, hiring and onboarding staff, and keeping daily operations simple and consistent. You will walk away with practical workflows, checklists, and standards that protect your clients experience, reduce chaos, and make it easier to scale your personal training studio without you doing everything yourself.
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3 – The Personal Training Profit Engine: Marketing, Sales, and Results
In our 3rd book, you will learn the systems that create predictable revenue in a personal training business. This book shows you how to attract deconditioned clients consistently with clear positioning, simple funnels, and repeatable campaigns, then run consultations that convert without pressure, using assessments as a trust builder. You also get practical 6-week frameworks tied to progress tracking, plus retention, referral, and reactivation systems that keep clients longer and increase lifetime value.
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