Open Your Own Personal Training Studio. Not Somebody Else’s Franchise.
A studio franchise can cost $850,000 or more in fees and royalties over ten years, and at the end of it the brand still isn’t yours.
Personal Training Profits helps you open a supervised training studio you own outright, using systems built and proven in real studios since 1992.
DOCUMENTED OPERATING HISTORY
Proven in Real Personal Training Studios since 1992
Personal Training Profits did not study this category from the outside. It helped build it. In 1996 this model was presented to Nautilus, before the studio franchise category existed. The studios below span over three decades, and the work behind them runs across Australia, the Middle East and the United States. The systems inside them are the systems installed today.
Some of these were built as an owner. Others were built for the people who owned them, which is the harder proof and the more useful one. If you have never run a business, a franchise may genuinely be the better choice, and you will be told so. If you have, there is no reason to pay a royalty for the rest of your working life.
Renouf Personal Training Centre, Perth, Western Australia
1991 – 1994 · Part owner and co-founder
Over $1,000,000 a year, one centre grown to four.
Just Results Lifestyle Studios, Kettering, Ohio
1997 – 2000 · Part owner and founder
Over $500,000 a year from one location, more than 1,500 sessions a month, built to franchise-ready by 2000.
4.0 Studio / Planet U, Dallas, Texas
2000 – 2003 · Consultant and general manager
Monthly revenue lifted from $40,000 to over $80,000, with 200 active clients.
David Bond – The Personal Trainers, Oakwood, Ohio
2005 – 2015 · Consultant and coach to the owner
An 850 square foot room producing over $100,000 a year in before-tax owner result, sustained for a decade.
WHERE TO START
Three Ways In. Pick the One That Fits.
Everyone arriving here is at a different point. There is no benefit in reading the wrong thing first.
WHAT THE INDUSTRY SAID
Statements From People Who Were There
These are not customer reviews. They come from the equipment executives and business owners who were in the room while these studios were being built and turned around.
“Instrumental in setting up several successful weight management centers that have enjoyed impressive profitability in a relatively short period of time.”
Jim Teatum
President
Nautilus Commercial Division
“By January 2001, he had completely reorganized our staff positions, training systems and policies. By August of 2001, we had broken many national records in personal training sales and client base in one location.”
Scott Mitchell
Founder and CEO
4.0 Studio, d.b.a. Planet U, Dallas, Texas
Further written statements on file from Kirk Wilder, Executive Director, Calibrations. David J. Renouf, Managing Director, Renouf. Jack L. Cobb, Chairman, and David Kessinger, President, Just Results. Cherie Bronsky, Wellness Works. Dr Jeffrey Wilbert, author of Fattitudes.
THE DOCUMENTED SYSTEM
A Franchise Hands You a Manual. This Is the Same Thing, Except You Keep It.
Every franchise sells systems. That is most of what the fee buys, and it is a fair thing to pay for. The difference is what happens afterward. A franchise manual stays theirs, governs how you operate, and goes back when the agreement ends. These playbooks document the same ground and remain yours.
These are the written form of systems that ran in the studios listed above. They are what gets installed during a launch, and they do not go back at the end of an agreement.
THE NEXT STEP
Find Out If the Numbers Work Before You Sign Anything.
Everything on this page so far is general. What decides whether a studio works is specific: your rent, what people pay for a session in your area, how many of them live close enough to come, and how much capital you have to work with.