In 1999, I stood in front of the Nautilus sales team and told them the fitness industry was concentrating on the wrong market. Health clubs, according to the figures I presented at the time, were reaching approximately 8% of the population. The bigger opportunity was everyone else. The people who wanted to improve their health
The Personal Training Studio Market I Predicted in 1999 Read More »
How much does a personal training studio make? The answer depends much less on square footage than most people assume. A large flagship studio can gross more than $1 million a year. A 3,000-square-foot suburban studio can produce more than $500,000. A much smaller 1,500-square-foot studio can produce strong revenue at a fraction of the
How Much Does a Personal Training Studio Make? Read More »
How much a personal trainer can make depends on something more fundamental than the session rate. It depends on the business model. Two trainers can be equally skilled, work equally hard, and charge similar rates while ending up with completely different incomes, control, risks, and long-term opportunities. One works for a gym. Another rents space.
How Much Do Personal Trainers Make? 5 Models Compared Read More »
A personal training franchise fee can look small when it is presented as a percentage. Seven percent. Eight percent. Ten percent. On the surface, that may not sound particularly dramatic. But there is a problem with looking at the percentage by itself. The fee is calculated on gross revenue. It is paid out of what
Personal Training Franchise Fees And Your Profit Read More »
Most people considering a personal training studio have seen plenty of big numbers. Franchise investment ranges. Equipment packages. Build-out estimates. Working capital requirements. But those numbers are often bundled together, which makes it difficult to understand what opening an independent personal training studio actually requires. So here is the build line by line. For the
What It Actually Costs to Open a Personal Training Studio Read More »
There are two ways to own a personal training studio. You can buy a franchise. Or you can build an independent studio and own the business, systems, brand, and equity yourself. The difference is much bigger than the initial franchise fee. In this part of the personal training industry, published franchise entry fees can run
Open a Personal Training Studio Without Buying a Franchise Read More »
A personal training business does not stay controlled because the owner keeps everything in their head. It stays controlled because the right things are reviewed at the right time. That is what operating rhythm means. Operating rhythm is the recurring pattern of review, action, and follow-up that keeps the business from drifting. Without rhythm, the
Operating Rhythm for Personal Trainers Read More »
A personal training business can look successful while still depending far too much on one person. The owner remembers the details. The owner fixes the problems. The owner answers every staff question. The owner saves the session, saves the client, saves the schedule, and saves the day. That may feel like commitment. But it is
Systems, Not Heroics for Personal Trainers Read More »
A personal training business can feel busy without being properly utilized. The calendar may look full. The trainer may feel rushed. The owner may feel like there is no breathing room. But none of that proves the business is using its available training capacity well. Busy is a feeling. Capacity and utilization turn that feeling
Capacity and Utilization for Personal Trainers Read More »
A strong personal training program needs a clear beginning. For many new clients, especially those who have struggled before, an open-ended commitment can feel difficult to understand and even harder to imagine completing. A six-week starting phase gives the client a defined first step. It creates enough time to establish a routine, build confidence, begin
The 6-Week Personal Training Starting Phase Read More »
