Built by one of the industry’s early pioneers

Over more than three decades, these systems have been installed, tested, and refined across dozens of training businesses in multiple countries. Across that work, the studios and organizations involved have generated millions in personal training revenue over time and served thousands of clients. The point is not hype. The point is repeatable systems you can implement with a clear plan and measurable numbers.

Studio OS Coaching is built for trainers who want a clear path to studio ownership. We tailor the track and the plan to your current stage, market, and goals, then focus only on the systems you need next.

• Studios built, repaired, and systemized across dozens of businesses in multiple countries
• Millions in revenue generated over time across real-world studio operations
• Thousands of clients supported through structured delivery and retention systems

The Problem

Most trainers do not have a coaching problem. They have a control problem. You can be certified, skilled, and hardworking, then still feel stuck because your venue is built on a different business model.

Gyms sell access. Personal training businesses sell guidance, accountability, appointments, progression, and results. If your future depends on someone else’s facility, rules, traffic, and rent structure, your business stays vulnerable, even if you stay busy.

Renting gym space can help you start, but it cannot help you finish.

What changes with Studio OS

Studio OS Coaching is the path for trainers who want to move from gym dependence to studio ownership. It helps you choose the right studio model for your stage, understand the numbers, and install the systems that make the business predictable before you commit to overhead.

Studio OS Coaching, What It Is

Studio OS Coaching is 1-on-1 implementation coaching for trainers who want a practical path from gym dependence to their own studio ownership. The work is hands-on and numbers-first. Each week focuses on the decisions and systems that matter before committing to overhead, so you do not build the wrong model, sign the wrong lease, or install the wrong offer.

• 1-on-1 coaching with clear weekly priorities and accountability
• A numbers-first Studio OS Game Plan before major spending decisions
• Systems installation for lead flow, consults, onboarding, retention, and operations
• Track-based support based on your stage, market, capital, location options, pricing, and staffing

If studio ownership is the destination, the next step is choosing the right model and understanding the numbers before you sign a lease or commit to overhead.

Request the Studio OS Coaching Brief by email to see the 3 tracks, the model, the numbers, and the next steps.

The 3 Tracks

Choose the track that matches your stage, timeline, and the type of studio you want to build. The coaching is 1-on-1 and tailored to your market, numbers, and goals in every track. The primary difference is duration: Basic is 3 months, Professional is 4 months, and Commercial is 5 months. We start with a clear Studio OS Game Plan, then install the systems step by step.

VIP coaching is limited to 2 new clients per month.

Studio OS Basic (3 months)

Build a $100,000+ potential owner-operator studio: Small Studio, Serious Income, Simple Model. Home-based or dedicated micro-space. Full 3-month roadmap, weekly 1-on-1 coaching cadence, and deliverables for offer, pricing, lead flow, consults, retention, and simple operating systems.

Studio OS Professional (4 months)

Build a multi-trainer studio designed for $200K+ potential: Bigger Studio, Better Systems, Team-Ready Model. Leased-location model built for at least 2 trainers to support rent and overhead coverage. Full 4-month roadmap, weekly 1-on-1 coaching cadence, and deliverables for lease planning, pre-opening planning, lead flow, consults, operations, retention, and hiring.

Studio OS Commercial (5 months)

Build a commercial model with $1,000,000+ potential: Commercial Systems, Repeatable Units, Built to Scale. Franchise-level operating systems for multi-trainer scale and replication, without franchise fees. Full 5-month roadmap, weekly 1-on-1 cadence, and deliverables: unit economics, facility standards, lead systems, sales consistency, hiring, operating cadence, dashboards, and scale controls.

The Coaching Method

You will always know the next step each week and what number or outcome we’re improving next. Studio OS Coaching is built in phases. The goal is not more information. The goal is a working operating system built around your market, model, numbers, and execution.

Phase 1: Build your Studio OS Map

The first phase is about clarity. Before you sign a lease, buy equipment, hire staff, or spend on ads, the
numbers and the model need to make sense.

You will:

• Clarify your current stage and realistic next step
• Choose the right Studio OS track: Basic, Professional, or Commercial
• Map your target client, offer, pricing, and local market
• Review location assumptions, lease considerations, equipment, and setup basics
• Define the first 6-week action plan

In the first 30 days, the goal is to replace guessing with a clear Studio OS Game Plan.

This phase helps prevent expensive mistakes trainers make when they move from gym rent into the wrong location, the wrong setup, the wrong offer, or the wrong staffing plan.

Phase 2: Install the profit systems

Once the model is clear, the next step is installing the operating systems that make the business predictable.

• Monthly training offer and pricing structure
• Consultation process and follow-up
• Assessment and 6-week onboarding model
• Re-assessment and retention rhythm
• Local marketing plan and simple lead-generation system
• Referral and reactivation process
• Staff readiness plan when you move beyond owner-only delivery

Phase 3: Open, fill, and improve

This is where the plan becomes a working business. Depending on your track and timeline, the work may include:

• Pre-opening planning and setup milestones
• A simple opening checklist and scheduling standards
• Consultation flow and weekly booking targets
• Client acquisition and follow-up cadence
• Capacity planning and schedule management
• Hiring timeline, delivery standards, and retention tracking
• Identifying and fixing the next growth constraint

The goal is not to leave with a binder. The goal is to leave with a working operating system.

Example Economics

The Basic model, why it matters

Studio OS Basic shows that a personal training business does not need a huge gym, premium retail frontage, or a franchise buildout to work.

Illustrative owner-operator example:

16 clients training 3 × 30-minute sessions per week at $50 per session = $10,400 gross monthly revenue.

After modeled occupancy, equipment financing, and basic accounting support, the example shows about $85,000/year before owner tax.

Note: Examples are illustrative and not guarantees. Results depend on market, pricing, costs, execution, and individual circumstances.

The Studio OS Game Plan Guarantee

Complete the intake, attend scheduled strategy sessions, provide requested numbers, and complete assigned work. If a clear Studio OS Game Plan is not delivered in the first 30 days, coaching continues at no extra charge until the plan is complete.