1999 personal training studio market presentation showing the deconditioned market, health club market, and Next 10 percent concept

The Personal Training Studio Market I Predicted in 1999

In 1999, I stood in front of the Nautilus sales team and told them the fitness industry was concentrating on the wrong market. Health clubs, according to the figures I presented at the time, were reaching approximately 8% of the population. The bigger opportunity was everyone else. The people who wanted to improve their health

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