Case Studies shares real-world examples of what works in a personal training business when systems are installed and tracked. Expect before-and-after stories and field notes on lead flow, consult conversion, client delivery, retention, staffing, and weekly numbers. These lessons apply to employee trainers, independent trainers, in-home businesses, online and hybrid models, and studios. The goal is to share patterns you can copy, mistakes you can avoid, and practical moves that improve results without hype.
Bigger is not always better in personal training. A large facility may look impressive, but it also brings higher rent, more equipment, more staffing, more maintenance, and more pressure to fill capacity. A compact personal training studio can often reach profitability faster because it is simpler to open, less expensive to equip, easier to manage, […]
Case Study – David Bond / The Personal Trainers (2005–2015) Read More »
Most personal trainers today think online training, virtual coaching, hybrid delivery, and trainer directories are modern ideas. They are not. This case study covers a period in the early 2000s when I was already testing in-home training, corporate facility training, online personal training, trainer directories, and web-based distribution. It was an important chapter because it
Case Study – Entering the Virtual World Before the Crowd Arrived (2002–2005) Read More »
This case study is a key bridge in my story, and in the Personal Training Profits story. Just Results proved the model could be built from scratch, systemized, and scaled. 4.0 Studio, later Planet U, proved something different: the same systems could be installed into an existing operation, turned around quickly, and pushed to national-level
Case Study – 4.0 Studio/Planet U (2000 – 2003) Read More »
Most personal trainers only see the industry as it exists today. This case study is a different chapter: the point where I had full control to build the studio model the way I believed it should be built, systemized, turnkey, and designed for the deconditioned market from day one. It is also a credibility story.
Case Study – Just Results Lifestyle Studios (1997–2000) Read More »
Most personal trainers only see the industry as it exists today. This case study goes back to the beginning, how a high-profile personal training center was built in the early 1990s, what made it explode in growth, and what lessons still apply today. It is also an honest origin story. Some things were right, some
Case Study – Renouf Personal Training Centre, Perth (1992–1994) Read More »
