high-intensity training

Illustration of the Just Results Lifestyle Studios storefront, representing the late 1990s studio case study and turnkey business model concept

Case Study – Just Results Lifestyle Studios (1997–2000)

Case Studies, Systems and Operations /

Most personal trainers only see the industry as it exists today. This case study is a different chapter: the point where I had full control to build the studio model the way I believed it should be built, systemized, turnkey, and designed for the deconditioned market from day one. It is also a credibility story. […]

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Personal trainer working at a studio front desk with exercise equipment in the background, showing the business side of a personal training studio

Personal Training Studio, The Best Long-Term Business

Positioning and Messaging, Pricing and Profit /

Most trainers don’t struggle because they can’t coach. They struggle because the gym business model and the personal training business model are built on opposite incentives. One side wants high-volume memberships and low labor cost. The other side needs time, attention, appointments, and results. This post explains why the studio model is the best long-term

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