Pricing and Profit covers how to charge in a way that protects your time, supports retention, and creates predictable monthly revenue. Expect practical guidance on pricing structures, packaging and programs, capacity planning, and simple business math. We also cover the key numbers that drive profit, including close rate, client value, show rate, retention, and session volume. The goal is pricing that works in real life, without discounting, constant churn, or guesswork.
In 1999, I stood in front of the Nautilus sales team and told them the fitness industry was concentrating on the wrong market. Health clubs, according to the figures I presented at the time, were reaching approximately 8% of the population. The bigger opportunity was everyone else. The people who wanted to improve their health
The Personal Training Studio Market I Predicted in 1999 Read More »
How much does a personal training studio make? The answer depends much less on square footage than most people assume. A large flagship studio can gross more than $1 million a year. A 3,000-square-foot suburban studio can produce more than $500,000. A much smaller 1,500-square-foot studio can produce strong revenue at a fraction of the
How Much Does a Personal Training Studio Make? Read More »
How much a personal trainer can make depends on something more fundamental than the session rate. It depends on the business model. Two trainers can be equally skilled, work equally hard, and charge similar rates while ending up with completely different incomes, control, risks, and long-term opportunities. One works for a gym. Another rents space.
How Much Do Personal Trainers Make? 5 Models Compared Read More »
A personal training franchise fee can look small when it is presented as a percentage. Seven percent. Eight percent. Ten percent. On the surface, that may not sound particularly dramatic. But there is a problem with looking at the percentage by itself. The fee is calculated on gross revenue. It is paid out of what
Personal Training Franchise Fees And Your Profit Read More »
Most people considering a personal training studio have seen plenty of big numbers. Franchise investment ranges. Equipment packages. Build-out estimates. Working capital requirements. But those numbers are often bundled together, which makes it difficult to understand what opening an independent personal training studio actually requires. So here is the build line by line. For the
What It Actually Costs to Open a Personal Training Studio Read More »
There are two ways to own a personal training studio. You can buy a franchise. Or you can build an independent studio and own the business, systems, brand, and equity yourself. The difference is much bigger than the initial franchise fee. In this part of the personal training industry, published franchise entry fees can run
Open a Personal Training Studio Without Buying a Franchise Read More »
A personal training business can feel busy without being properly utilized. The calendar may look full. The trainer may feel rushed. The owner may feel like there is no breathing room. But none of that proves the business is using its available training capacity well. Busy is a feeling. Capacity and utilization turn that feeling
Capacity and Utilization for Personal Trainers Read More »
Most personal trainers don’t need more ideas. They need a simple operating rhythm so the business stops guessing and starts improving on purpose. A 15-minute weekly owner meeting does that. It forces clarity, keeps the business honest, and prevents the “busy but unstable” cycle. 📌 Key Takeaways 🧭 Who this is for This is for
Weekly Review, The 15-Minute Owner Meeting Read More »
Most trainers don’t struggle because they can’t coach. They struggle because the gym business model and the personal training business model are built on opposite incentives. One side wants high-volume memberships and low labor cost. The other side needs time, attention, appointments, and results. This post explains why the studio model is the best long-term
Personal Training Studio, The Best Long-Term Business Read More »
Most personal trainers try to grow by working harder, posting more, or chasing more leads. That creates a busy calendar, but it does not create a predictable personal training business. Predictable growth comes from simple math. Not complicated accounting, just a small set of numbers that tell you what is working and what to fix
Studio Math, The 5 Numbers That Matter Read More »
